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Table Of Content
Technology drives e-commerce.
And software is the “E” that’s driving your commerce forward. You need the right software to drive your store in a profitable direction.
When you go out looking for e-commerce software, there are too many options to consider, pumped with marketing sure to captivate your attention. It’s overwhelming to look through these software not knowing which of them can solve your unique pains.
This article aims to ease your struggle and lets you discover e-commerce software to address your specific challenges.
Top e-commerce software in 2024
- Fomo
- ProveSource
- Trust Bear Badges
- Flocker
- Buffer
- CoSchedule
- BookThatApp
- Booking Commerce
- YouCanBookMe
- Fomo
- PushEngage
- OneSignal
- Smartrmail
- Ahrefs
- AlsoAsked
- Help Scout
- Gorgias
- Tidio
A deep dive into top e-commerce software in 2024
You'll come across many tools when searching for e-commerce solutions for your business. To make buying decisions right, you need to look at what e-commerce tools can serve you best, both now and in the foreseeable future.
After all, the primary job is running your store and selling, not hunting down software in an endless loop.
This e-commerce software list will help you gain clarity on needs and what piece of technology can cater to them.
Tools to display social proof on your e-commerce store
Your customers need trust signals to help them make purchases. Human psychology works behind the scenes. Although buying decisions are often emotional, exchanging cash for a product is logical for many.
Social proof marketing software helps you plug logic into customers’ emotions with testimonials, reviews, purchase notifications, active visitor signals, and more.
1. Fomo
Fomo shows your customers' activities on your e-commerce store. It gives social proof through reviews, active visitors, shopping behavior, sales, and several other aspects that make an e-commerce store more lively and trustworthy.
Fomo’s social proof marketing platform integrates with more than 108 apps to boast about recent customer interactions with your website. Petzyo, an e-commerce store selling dog food in Australia, increased its sales by almost $3000 with Fomo’s social proof. It reduced shopping cart abandonment and other friction across buyers’ purchase journeys.
Over 10,000 websites use Fomo to display signals that instill trust among customers. You can choose the type of social proof you want to deliver and set it to build confidence, create urgency, or encourage purchases through discounts and offers.
Top features of Fomo
- Live visitor count- Shows the number of active visitors to your store
- Sales conversions- Displays the number of people who purchased a product or service
- Signals for new signups- Informs customers about new signups in real time
- Add to cart events- Shows how many people added a product to their cart
- Customer reviews- Conveys buyers’ reviews as social proof
Benefits of Fomo
- Works with a headless website
- Offers reliable technical support
- Presents bestselling products of all time in addition to delivering social proof
- Offers features to send push notifications
What do users say about Fomo?
“I can see from the dashboard that Fomo is well worth it! We've made a lot of extra revenue from the app.”
- Fomo user review on Shopify Store (Nov 7, 2023)
Pricing
Fomo offers a 14-day free trial. Below are the details about its subscription plan and its pricing.
- Starter- 8000 monthly notifications at $25 per month.
- Essentials- 20,000 monthly notifications at $50 per month.
- Business- 45,000 monthly notifications at $75 per month.
- Plus- 100,000 monthly notifications at $99 per month.
- Pro- 300,000 monthly notifications at $149 per month.
- Advanced- 1,000,000 monthly notifications for $199 per month
- Unlimited- $499 for unlimited notifications per month
Visit Fomo’s pricing page to learn more about what these plans include.
2. ProveSource
ProveSource boosts conversions on websites by showcasing recent customer actions. It improves credibility and helps you win shopper’s trust.
Features of ProveSource
- Mobile responsiveness
- Displays notifications based on rules
- Supports more than 20 different localizations
Pricing
- Free plan
- Starter plan at $24 per month
- Growth plan at $45 per month
3. Trust Badges Bear
Ultimate Trust Bear offers 300+ trust badges to increase customer trust and conversion rates. These are customizable badges and are available primarily in English.
Top features of Ultimate Trust Bear
- Provides customizable badges
- Offers mobile-ready layouts
- Places badges in any section of the page
Pricing: Free
Tools to hype your e-commerce site on social media
Being active on social media helps you put your products out for the world. Every brand out there worth its salt is active on social, consistently trying to build its hype. That’s where the world lives nowadays. An average shopper spends 2.5 hours a day on social media. It wouldn’t hurt to have a hut under the social shine.
The software below will help you stage your hut with a solid foundation. Explore how they can help you hype your store.
4. Flockler
Flockler helps brand put their social feeds on any digital service to engage their customers. You can select hashtags and usernames to display from social media channels like Meta, X (formerly Twitter), or Instagram.
Show social feed as a carousel, slideshow, grid, or Wall with Flocker to establish social proof when customers make purchasing decisions.
The software helps you be in control of what you show. You can moderate and easily filter out inappropriate content. Moreover, the app configures your feed to hide posts from particular usernames and exclude content that contains specific keywords.
Top features of Flockler
- Unlimited layouts- Creates unlimited walls, grids, carousels, and slideshows for you.
- Live-updating content- Gathers and displays content automatically and in real-time.
- Source modification- Pauses live-updating sources when hashtag campaigns end and uses them for something new.
- Moderator- Stores content in the app and display the posts you choose.
- Unlimited page views- Doesn’t limit the pageviews for content stored in the application.
- Tag-filtered view- Stores hashtags of social media posts and displays content for selected tags.
- Language support- Flockler supports more than 25 languages
- User-generated content rights- Helps you display content customer-aggregated content without any approvals.
Benefits of Flockler
- Improves the visual appeal of social feeds with customization.
- Offers an easy-to-use interface for content curation and moderation.
- Acts as social proof and highlights positive customer interactions and feedback.
- Provides various options for displaying curated content.
What do users say about Flockler?
“When integrating with Facebook or Instagram, the click-through process of setting up your feed, creating a display, and creating the subsequent embed code is straightforward. Customer support is always responsive with any questions, and I can set a feed up within minutes of the request.”
- Flockler User Review on Capterra (September 12, 2023)
Pricing
- Lite- $47 per month
- Basic- $94 per month
- Business- $169 per month
- Pro- $280 per month
- Premium- $467 per month
5. Buffer
Buffer is a user-friendly social media management tool marketers use to schedule, publish, and analyze social media content. It helps them save time and streamline social publishing.
Top features of Buffer
- Automated scheduling queues up posts for optimal times.
- Multi-platform support manages multiple social media accounts from one place
- Analytics track engagement and performance metrics.
- Collaboration features facilitate teamwork with shared access and assignments.
Pricing
- Free plan
- Starter- $6 per month for one channel
- Team- $12 per month for one channel
- Agency- $120 per month for 10 channels
6. Coschedule
CoSchedule is an all-in-one marketing calendar that organizes content, projects, and social media in one place. It helps you improve team collaboration and increases the efficiency of your marketing efforts.
Top features of Coschedule
- Centralize all marketing activities
- Automate posting across various platforms.
- Measure and report on marketing performance.
Pricing
- Free calendar- $0 for two social channels
- Social calendar- $19 per user per month for five social channels
Tools to manage bookings
Booking management software helps your customer to reserve their spot or set meetings on your calendar. These software automates the whole process and sends automated reminders to reduce no-shows. Take a deep dive into these tools to explore what would suit your site the best.
7. BookThatApp
BookThatApp streamlines appointment scheduling for e-commerce stores on Shopify. It integrates seamlessly with Google, iCal, and Outlook while automating several steps involved in scheduling bookings. The application does the heavy lifting of confirming your availability, handling last-minute cancellations, and accepting payments.
BookThatApp has been empowering Shopify merchants since 2010 and has more than 8000 customers who love it for its ease of use and benefits.
Top features of BookThatApp
- Offers booking widgets that are customizable for different booking scenarios.
- Provides detailed control over business schedules.
- Consolidates bookings into a unified calendar view.
- Reduces no-shows with automated booking reminders.
- Makes rescheduling and cancellation easy while offering more flexibility.
- Zoom integration facilitates online sessions and meetings.
Benefits of BookThatApp
- Streamlined booking management process.
- Saves time as manual follow-ups reduce.
- Increases accessibility with integrations with tools like Google Calendar, Zoom, and others.
- Supports several business types and needs.
What do users say about BookThatApp?
“Great app that works well with Shopify to handle class bookings for our training center. The automated features streamline a lot of communication, which means more efficiency and transparency for the customer. The support team has always handled any tech issues promptly and professionally. I highly recommend these guys!”
- BookThatApp User Review on Shopify Store (August 3, 2023)
Pricing
BookThatApp offers a free plan. Its paid plans cost:
- $14 per month for Lite
- $25 per month for Standard
- $49.95 per month for Premium
Visit BookthatApp on Shopify to know more about what’s included in these plans.
8. Booking Commerce
Booking Commerce is an online booking and appointment scheduling software that simplifies appointment scheduling and delivers a great customer experience.
Top features of Booking Commerce
- Creates diverse booking offerings.
- Efficiently handles all bookings.
- Offers support for group bookings.
Pricing
- Basic plan- Free
- Executive plan- $20 per month
- Pro pan- $40 per month
- Enterprise plan- pricing available on request
9. YouCanBookMe
YouCanBookMe offers a versatile online scheduling tool to enhance booking efficiency and customer engagement.
Top features of YouCanBookMe
- Streamlines communication with personalized emails and reminders.
- Syncs with tools like Google Calendar and Outlook.
- Offers different booking types and durations.
Pricing
Free plan available.
Paid plan- $10.80 per month for every calendar
Tools to send push notifications
E-commerce stores need push notification software to engage customers when not in your store. It helps you gently tap on their shoulders with reminders about your store’s offers and updates.
Look into these push notifications software to understand the features you can use for your benefit.
10. Fomo
Fomo’s push notifications help e-commerce brands subtly nudge their customers with discounts, reminders to complete checkout, stock availability, and other events. These notifications encourage customers to enter the store and engage with its offerings.
These engagements convert into sales. Xero Shoes added more than $24K in sales with Fomo. Several other brands have observed a conversion lift when plugging Fomo in their e-commerce marketing.
Types of push notifications you can send with Fomo
- Welcome or greeting message
- Discounts
- Abandoned cart reminders
- Topical
- Flash sale
- Festive and promotional
- Low stock
- Free delivery nudge through announcements
Benefits of Fomo’s push notifications
- Helps increase average order value by delivering a free announcement above a certain amount.
- Drives customers back to the store while conveying the value you would offer.
- Automates notifications based on events.
- Offers analytics to measure click-through conversions.
What do users say about Fomo?
“As an early adopter of this platform - There is much to say. However, one of the most important and critical things to point out is this; Fomo WILL MAKE YOU MONEY! and at the end of the day, will pay for itself. Such a win of an app. Do it.”
- Fomo user review on Shopify Store (February 16, 2023)
Pricing
Fomo offers a 14-day free trial. Below are the details about its subscription plan and its pricing.
- Starter- 8000 monthly notifications at $25 per month.
- Essentials- 20,000 monthly notifications at $50 per month.
- Business- 45,000 monthly notifications at $75 per month.
- Plus- 100,000 monthly notifications at $99 per month.
- Pro- 300,000 monthly notifications at $149 per month.
- Advanced- 1,000,000 monthly notifications for $199 per month
- Unlimited- $499 for unlimited notifications per month
11. PushEngage
PushEngage helps businesses increase engagement with push notifications, delivering more targeted and effective communication with website visitors.
Top features of Push Engage
- Sends notifications based on user behavior
- Automated reminders to recover lost sales
- Segments audience for effective messaging
- Optimizes notification effectiveness with A/B testing
Pricing
- Free plan
- Business plan- $9 per month
- Premium plan- $29 per month
- Growth plan- $49 per month
12. OneSignal
OneSignal helps e-commerce shop owners use push notifications and SMS to increase user engagement and daily active uses on the store.
Top features of OneSignal
- Offers multi-channel messaging with mobile and web push notifications, email, in-app messages, and SMS.
- Triggers notifications based on user behavior.
- Monitor delivery and conversion rates.
- Personalize messages for specific audiences.
Pricing
Free plan available
- Growth plan- $9 per month
- Professional plan- $99 per month
- Enterprise plan- custom pricing
Tools to market your e-commerce site and optimize it for search engines
E-commerce stores have many moving parts. These must be marketed well so your shoppers don’t feel left out when you run offers, promotions, and sales. Email marketing software helps you fix this and engage your customers just as they would expect.
On the other hand, SEO software lifts your site's visibility. It shows gaps you need to fill to get closer to your customers, on search engines of course!
13. Smartrmail
SmartrMail helps e-commerce businesses effectively engage their customer through emails. It supports stores on Shopify, WooCommerce, BigCommerce, and others. You can connect it with your store data and deeply target your messaging. Papersky store got a 1245% return on email marketing with Smartmail.
Smartrmail sets automation flows to engage shoppers based on their segmentation and time delays, creating distinct customer journeys.
Top features of Smartrmail
- Email newsletters- Easily create and send targeted newsletters.
- Automated flows- Set up automated email sequences.
- Abandoned cart emails- Recover potential sales with automated reminders.
- Smart segmentation-Target emails based on customer behavior.
- Product recommendation emails- Personalize emails with recommended products.
- Welcome back emails- Triggers email sequence to introduce your brand to new shoppers and convert them into customers.
- Winback emails- Automate emails to encourage customers or subscribers who haven’t shopped to purchase.
- Email templates- Use ready-made templates or create your mobile-ready temples.
Benefits of Smartrmail
- Offers ready-to-use automation for sales generation.
- Delivers personalized product recommendations to target customers.
- Provides drag-and-drop tool to create advanced email automation.
- Offers a smart template builder for fast and easy newsletter creation.
- Automates emails to recover abandoned shopping carts.
What do users say about Smartrmail?
“I am really happy with the customer service from SmartrMail. Yasmine, Nicolas, and Moe have always responded to my queries and have been helpful when I have issues. I have used them since I opened my store in 2020 and will continue to use them. The platform is easy to use and creates professional-looking emails.”
- Smartrmail User Review on Shopify Store (November 28, 2023)
Pricing
Offers a free plan. Below are details about Smartrmail’s paid plans.
- Essential plan- $14 per month
- Pro plan- $99 per month
14. Ahrefs
Ahrefs provides comprehensive data and search engine optimization (SEO) analysis to improve a website’s performance and organic visibility. E-commerce stores looking to attract more organic traffic could give it a try.
Top features of Ahrefs
- Identifies SEO issues on websites.
- Researches keywords for optimization.
- Analyzes competitors' backlinks and strategies.
- Discovers popular content in your niche.
- Monitors website rankings on search engines.
- Tracks and analyzes backlinks.
Pricing
- Lite- $99 per month
- Standard- $199 per month
- Advanced- $399 per month
- Enterprise- $999 per month
15. AlsoAsked
AlsoAsked is an SEO research tool that explores the "People Also Ask" boxes in Google search results. It's beneficial for e-commerce stores seeking to understand customer queries and optimize product descriptions accordingly.
Top features of AlsoAsked
- Extracts and analyzes questions from Google's PAA boxes.
- Provides related questions for broader topic coverage.
- Allows exporting of gathered data.
- Works with different languages.
- Displays question relationships visually.
- Shows the search volume for questions.
Pricing
- Basis- $12 per month
- Lite- $23 per month
- Pro- $47 per month
Tools to provide remarkable customer support
A customer support software helps you be an assistant buyer to shoppers in your store. When shoppers browse online, they have doubts or need more product details. These tools offer quick answers with chatbots and provide ways to self-service or connect shoppers with a real support person.
On your side, customer support software assists you in managing all customer interactions in an organized and collaborative way to reduce response time. Discover the software that suits your needs the best.
16. Help Scout
Help Scout offers tools such as a shared inbox, live chat, and help center to improve ways you manage customer service and support.
Top features of Help Scout
- Makes team collaboration easier
- Facilitates self-service with help center
- Allows you to offer real-time support via messaging
Pricing
- Standard- $20 per month per user
- Plus- $40 per month per user
- Pro- $65 per month per user
17. Gorgias
Gorgias integrates various customer support channels into one interface. It helps e-commerce stores efficiently manage interactions with a reduced response time.
Top features of Gorgias
- Connects email, social media, and live chat.
- Provides instant replies to common queries.
- Efficiently manages customer inquiries while streamlining the response process.
- Analytics dashboard tracks support performance.
- Integrates with e-commerce platforms like Shopify.
Pricing
- Starter plan- $10 per month
- Basic plan- $50 per month
- Pro plan- $300 per month
- Advanced plan- $750 per month
- Enterprise plan- custom pricing
18. Tidio
Tidio brings AI capabilities to customer service and provides hands-on support with live chat and help desk. It helps e-commerce businesses increase customer satisfaction with direct interactions and increase their sales conversions.
Top features of Tidio
- Enables real-time communication with customers using live chat.to common queries.
- Uses visitor tracking to understand customer behavior on site.
- Customizable widgets help tailor chat appearance to brand style.
Pricing
Free plan available
- Starter- $29 per month
- Communicator- $25 per month per seat
- Chatbots- $29 per month
- Chatbot + Communicator- $54 per seat per month
Choose the right e-commerce software for your business in 2024
The choice is always challenging. Use this guide as a reference to shortlist software options that serve your needs and expand growth options for your business. Take a free trial, explore demos, and let it take some time to narrow down the best fit for your e-commerce store. After all, you will work alongside this tool in the near future.
Make sure you select e-commerce software that is easy to use and provides reliable support. If you want to go with reliable and trustworthy social proof marketing and push notifications software, let Fomo’s free trial do the convincing further.
Sign up for a Fomo free trial and see your conversions lift.
Frequently asked questions
1. What is the best e-commerce software?
Many e-commerce software has proven beneficial for store owners, including Fomo, Flocker, BookThatApp, Booking Commerce, Smartrmail, Ahrefs, Help Scout, and more.
2. What are the major types of e-commerce software?
Types of e-commerce software include social proof marketing tools, social media marketing platforms, booking management software, email marketing tools, SEO tools, and customer support software.
3. What is social proof marketing software?
Social proof marketing software helps businesses show potential customers' actions while interacting with the website or application.
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