How Petzyo increased their sales by $3k by displaying social proof notifications with Fomo

Do customers leaving your e-commerce store after loading their carts sound like a familiar problem? This is the challenge that Petzyo was determined to solve, as so many customers leaving the store without completing the purchase was a concern for them.

So when David Latimer, the founder of Petzyo, discovered Fomo, he instantly knew it was the social proof software he had needed all along.

Challenges

There were two major challenges delaying Petzyo from achieving the success it wanted:

• Abandoned shopping carts- With interested visitors leaving the website without making a purchase, Petzyo struggled to turn that initial curiosity into sales. Shopping cart abandonment limited revenue and hindered scalability.
• Overly complicated sales funnel- The complex sales funnel introduced excessive friction into the purchasing process, making it more challenging for customers to complete transactions and, consequently, further elevating cart abandonment rates

These challenges, in tandem, hindered growth and resulted in minimal conversions. The company required solutions to promote cart completion and streamline the purchasing experience.

Reason to choose Fomo

Petzyo was searching for a partner as agile as its business. To address its conversion rate struggles, it decided to use Fomo for its ease of use, modern design, and ability to evolve alongside Petzyo's needs. 

With user-friendly features and an agile platform, Fomo was the ideal social-proof solution for their needs. 

The team appreciated Fomo's scalability, which would assist them in implementing advanced functionality as Petzyo continued to grow.

Implementation 

Adding Fomo's social proof notifications allowed Petzyo to showcase recent purchases, customer reviews, and website activity, like stock running low. These notifications built trust and confidence for visitors to complete their transactions.

By displaying social proof right when customers needed the final push, Petzyo reduced cart abandonment—Fomo's proof of credibility and popularity motivated purchasing decisions.

Additionally, Fomo's seamless integration and customizable messaging aligned perfectly with Petzyo's brand. This created a simplified sales funnel, convincing customers to hit the checkout button.

Results

By encouraging more people to click through notifications to purchase products, Petzyo successfully increased its sales by almost $3,000.

The social proof notification created a sense of urgency by showcasing timeliness like "Jane in Sydney purchased 30 minutes ago." 

It also reduced shopping cart abandonment and friction across its sales funnel. More customers completed purchases thanks to Fomo's well-placed notifications.

Impact

Petzyo experienced a boost in sales thanks to customers clicking on the widget. With the proper social proof notifications, new customers feel confident when they see reviews or people buying our products as they shop. Fomo's social proof truly built credibility for their brand.

For Petzyo, these metrics and feedback demonstrate the immense value of social proof for building trust and powering sales. Its success story proves that social proof can transform a business.

Petzyo's journey with Fomo, from overcoming challenges to boosting sales, is the right example for any growing e-commerce business aiming for a perfect sales funnel. Its experience highlights the importance of social proof and conversion rate optimization for e-commerce businesses.