Top 10 Push Notification Software for E-Commerce

Explore these push notifications software to choose the most suitable one for your E-Commerce store. Learn more about what features to look for.

As an e-commerce business, low sales and conversions are the reasons that keep you awake at night. Push notifications can help you increase these metrics, but you need the right software first. With countless platforms available, choosing is frustrating and confusing. You don't know which solution best suits your needs.

Let this guide solve your puzzle in seeking the best push notification software for your business.

Go through the features and pros and cons of the software listed below to choose the tool you desire. But first, let’s talk basics.

What is push notification software?

A push notification software sends clickable pop-up messages to customers on their computers and mobile devices, irrespective of their browser. It helps brands convey details about offers, sales, discounts, and any updates they and their consumers care about.

A push notification software acts as a bridge to connect the consumer with the brand. Many brands use it to bring their audience to their store.

When you see a little pop-up from an application or a message in your phone’s notification panel, push notification software does its job!

Benefits of using push notification software

Apart from re-engaging your audience, push notification software has some other notable benefits.

Targeted messaging- Push notification software engages every user differently. Someone who has downloaded your app will get a welcome message. On the other hand, users who haven’t visited the application for a long time will get a nudge to return. ‍
Communicates value- Push notifications are straightforward and quickly convey what’s in it for a consumer. They instantly deliver offers, discounts and promotions, encouraging shoppers to hop into your e-commerce store.
‍Messaging optimization- Most push notifications software offers A/B testing capabilities, allowing you to test which messaging works best for a particular audience segment. ‍
Higher retention rates- Regular and relevant push notifications reduce the chances of users forgetting about your e-commerce website.‍
Elevated conversion rates- For an e-commerce businesses, push notifications can inform users about special offers, sales, or abandoned cart reminders, increasing click-through rates and conversions.

Features to look for in push notification software

Here are some key features to look for while choosing a push notification software for your business:

Programmatic triggers- Check if the software can programmatically trigger notifications on specific conditions. This will help you push the right messaging at the right time.
User segmentation- No one likes irrelevant content, and the same goes for your audience, but to be able to send targeted notifications, you need to segment your audience based on certain criteria. For ex- location, their product browsing history, cart History, demographics
Scheduling capabilities- With a good push notification service provider, you should be able to schedule notifications so they can reach the audience when they're most likely to engage
Customization and personalization capabilities- Check if you can tailor messages based on real audience insights. Look for drag-and-drop features to customize your notifications.
A/B testing- You should be able to test different messages or campaigns to see which resonates most with your audience and performs best.
Rate limiting capabilities- This helps you to avoid overwhelming the audience by setting the maximum number of notifications they receive in a given time frame.
Opt-in or opt-out choice- Gives users freedom to choose whether they want to receive notifications.

10 best push notification software

Below is a list of ten push notification platforms that receive ample love on the market.

Fomo
WebEngage
OneSignal
Iterable
ContactPigeon
Bloomreach
Xtremepush
Customer.io
Contlo
Omnisend

1. Fomo

Fomo is a social proof and push notification software with a trusted record of helping brands increase their conversion rate by 100%. It adds social proof to your push notifications building credibility and trust for your e-commerce store with every message you send.

The simplicity of the platform, paired with its automation capabilities, makes life so much easier for E-commerce store owners and marketers.

Top features of Fomo

Below are some notable features of Fomo.

Theme builder- You can choose pre-made themes for push notifications and customize them as per your creative enthusiasm.
Personalized user experience- Your users can absorb your messages in their language. Fomo translates to over 29 languages based on location.
Insights- The software delivers insights into how current messaging is performing. It persuades users to craft messaging based on what’s working for others in the same customer segment.
Analytics- Fomo connects with Google Analytics or Scorecard to count click-through conversions.
Integrations- Fomo’s push notification service connects with Etsy, WooCommerce, Shopify, WordPress, and various social media platforms.
Design customizations- You can customize push notifications according to your brand strategy. There are several options for background, rich text, and colors to experiment with.
Campaign automation- You can design user engagement based on users' actions and triggers. It helps personalize messaging to captivate user interest.

Pros and cons of Fomo

Pros	Cons
Drag and drag-and-drop feature is incredibly easy to navigate	Some users need more clarity around pricing
Easily connects with e-commerce website and Stripe account
Offers honest pricing, and the tool is easy to use
Prompt and super helpful customer support

Start a 14-day free trial and see how your engagement rates and conversion metrics increase.

2. WebEngage

‍WebEngage offers omnichannel engagement software capable of delivering push notifications on Android and iOS devices. Create multiple user segments based on personal and user behavior data to suit business needs.

Top features of WebEngage

A push notifications template library for you to get started with
Design and manage drip campaigns to deliver a unified user experience.
Checks outgoing campaigns with features such as DND and frequency capping. It limits the number of messages sent daily or weekly.

Pros and cons of WebEngage

Pros	Cons
Delivers campaign performance insights in real time.	Integrating with other tools is a hassle
The dashboard offers a one-stop solution for managing engagement campaigns	In-app notifications have UI restrictions
Live segmentation helps set up multiple user journeys	Sometimes, the panel gets slow and takes ages to process requests.

3. OneSignal

OneSignal maximizes engagement and minimizes churn through push notifications and various other channels. Send mobile as well as web push notifications with ease.

OneSignal’s messaging workflow builder helps you seamlessly manage their communications across channels.

Top features of OneSignal

Reports in real time.
Elevates message performance with A/B testing
Segments audience for better personalization
Deliver push notifications intelligently

Pros and Cons of OneSignal

Pros	Cons
It has a simple user-friendly interface	Customer support can take time to respond
Allows to segment the audience based on various criteria	Customization and template options are quite restrictive
Has a strong commitment to data security and privacy	The initial setup is a little complex for beginners

4. Iterable

Iterable is one of the best push notification software that lets you ideate, create, and organize push notification campaigns with dynamic segmenting. The software helps you leverage subscriber’s demographics, event, and behavior data to trigger personalized messaging.

Top features of Iterable

Customizes workflows to automate campaigns
Personalizes mobile marketing experiences
Triggers events using internal and third-party data

Pros and cons of Iterable

Pros	Cons
Offers actionable messaging insights	Integrations are poor and APIs have some limitations
Ready-made templates make it easy to customize messages	The knowledge base is limited
Has strong segmentation capabilities	User experience and usability need improvements

5. ContactPigeon

ContactPigeon helps you create memorable engagements for users on their favorite devices through automated push notifications. It makes all opt-ins, by default, GDPR compliant, enabling you to create and use push notification campaigns without any hassle.

Top features of ContactPigeon

Offers pre-built automation flows
Gives insights into real-time user behavior
Send perfectly timed notifications

Pros and cons of ContactPigeon

Pros	Cons
Customer success offers great hands-on guidance and campaign support	Needs the ability to save and reuse content modules
Integrates easily across multiple channels	Needs more in-depth documentation
Offers the ability to collaborate with the team	Sometimes, the browser cuts off push notifications

6. Bloomreach

‍

Bloomreach offers omnichannel orchestration capabilities with a powerful segmentation functionality, empowering users to make the most of mobile app push notifications. Bloomreach Engagement creates personalized customer experience in a unified platform. It helps you sync your marketing campaigns and the overall strategy.

Top features of Bloomreach

Personalizes push notifications per user preferences and behavior.
Uses predictions to target specific audience segments.
Discovers unique customer needs through scheduled surveys

Pros and cons of Bloomreach

Pros	Cons
Offer remarkable customer support	Several categories for searching reports can be confusing
Overall ease of use and data availability is appreciable	Reporting structure can be challenging to use
Offers the ability to manage entire marketing from one place	Bloomreach Academy needs more in-depth training scenarios

7. Xtremepush

‍

Xtremepush delivers hyper-personalized customer engagement with relevant context at scale. The platform leverages AI to predict customer behavior and preferences, enabling you to craft targeted push notifications.

Top features of Xtremepush

Below are some notable features of Xtremepush

Delivers seamless customer engagement
Makes AI-powered predictions
Consolidates real-time customer data

Pros and Cons of Xtremepush

Pros	Cons
Easy to deploy with Google Tag Manager for Web Push Support	Deployment with a wrapper is very technical and code oriented
Easy to integrate with marketing tools and marketing automation platforms	Not as intuitive as other tools
The customer support is super helpful	Application setup is a bit complex

8. Customer.io

‍

Customer.io helps businesses have personalized and relevant interactions with customers through push notifications. It uses real-time data to ensure the right message reaches the right person at the right time.

Top features of Customer.io

Below are some notable features of Customer.io.

Sends notifications tailored to each user
Divides users into groups based on their behavior or preferences
Set up rules to send push notifications automatically.
Makes push notifications more engaging with images

Pros and Cons of Customer.io

Pros	Cons
Despite several functions, the tool is easy to use	Duplication tracking is challenging
Provides simple and user-friendly integrations with other business tools	Integrations with external platforms can be time-consuming and clunky
Allows user segmentation by different attributes, dates, events, and more	In-app messaging is pretty basic

9. Contlo

‍

Contlo is an all-in-one campaign and automation tool that helps users effortlessly manage push notifications, email marketing, and other channels. It makes it easier to recover abandoned cards and do customer follow-ups in a timely manner.

Top features of Contlo

Helps you engage users with the right context
AI builds an optimal customer engagement workflow
Helps customize interactions based on user data

Pros and Cons of Contlo

Pros	Cons
Segmentation helps to plan campaigns for niche audiences	Needs better recommendations to improve campaigns’ ROI
Extremely user-friendly interface	Sometimes there are technical glitches that show incorrect numbers
Automation flow builder is simple and easy to use	Needs ways to pause a template in the flow builder

10. Omnisend

Omnisend helps E-Commerce businesses reach their customers with personalized push notifications and makes instant retargeting possible. It allows brands to easily customize and send automated push notifications for cart abandonment, browse abandonment, and transactional messages.

Top features of Omnisend

Provides advanced segmentation capabilities
Offers a variety of pre-built templates
Personalized messages with dynamic content blocks

Pros and Cons of Omnisend

Pros	Cons
Makes constant improvements in their platform.	Needs an organized way to add and manage content
Easily integrates with Shopify, WooCommerce, and other business tools	A more user-friendly interface needed for the backend
Access to responsive and knowledgeable support agents	Tags and lists are a bit confusing during the initial setup

Pushing through with the right software

Finding the right software is like traversing an infinite loop. You must make an informed and calculated decision at the right time to get out. The perfect software was never made. Take some hiccups into account when you’re considering a suitable push notification tool for your business.

See how well it fulfills your needs. Consider scalability, security, compliance, and other crucial aspects mentioned above to make an informed purchase decision. Let the data points above turn present considerations into a few final contenders. Make a choice.

Curious about crafting the perfect push notifications? Let these push notification types and examples inspire your messaging.

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