How The Crystal Elephant increased its sales by 6.9% for engaged users by displaying social proof notifications with Fomo

Low website conversion rates can spell trouble for any new e-commerce store, often leading to stagnation and missed opportunities.

The frustration of seeing potential sales slip through the cracks can be overwhelming. The Crystal Elephant, an emerging online jewelry boutique, was no stranger to this challenge.

However, they turned their fortunes around by implementing Fomo, a dynamic social proof tool. This strategic move skyrocketed their conversion rates by an impressive 6.9%, transforming browsers into buyers and prospects into profits.

About The Crystal Elephant

The Crystal Elephant is an online handmade jewelry shop specializing in bracelets made of crystals.

Danielle, the founder of The Crystal Elephant, says that the elephant represents power, strength, wisdom, luck, intelligence, and determination.

"All our crystal jewelry is handmade using genuine stones and crystals from artists around the world. Our buyers can use them in their meditation practice, wear them to help in healing and to manifest their power, and wear them to experience the crystal's special properties all day."

Challenges

The Crystal Elephant offers handcrafted bracelets made of genuine healing crystals. Founded in 2020, The Crystal Elephant aims to provide jewelry that empowers wearers and aids spiritual well-being.

However, as a new brand, The Crystal Elephant dealt with one critical challenge: 

• Low website conversion rates that restricted revenue growth 

Reason to choose Fomo

To address these struggles, The Crystal Elephant implemented Fomo for its ability to display social proof notifications on their store. The founder discovered Fomo while exploring marketing tools to optimize her Shopify site.

The Crystal Elephant was attracted to Fomo's capability to highlight recent peer activity like purchases and reviews. This built credibility and urgency for visitors to convert.

“I liked how it looked, the flexibility of making it look how I wanted, and the analytics, so I could see what was working.”

Implementation

Integrating Fomo's notifications allowed The Crystal Elephant to broadcast recent sales, customer reviews, and other website activity in real time. Alerts like "Jane in LA just purchased the Prosperity Bracelet" conveyed social proof.

Strategically placing these notifications reduced cart abandonment by revealing popularity and activity. The social proof motivated visitors to complete purchases.

With its simple design, Fomo blended seamlessly with The Crystal Elephant’s brand style. The proof-based messaging fits naturally throughout the site. 

Results

Firstly, Fomo increased The Crystal Elephant's conversion rate to 6.9% for engaged users by displaying social proof onsite. More visitors purchased products.

Fomo also aided The Crystal Elephant in differentiating itself in the jewelry space. Showcasing reviews and recent activity reinforced its unique brand.

For The Crystal Elephant, Fomo delivered on its promise of leveraging social proof to boost conversions and achieve business goals.

Impact

The Crystal Elephant shared that Fomo has "significantly boosted sales" since installing it. Fomo became a revenue driver.

The founder noted that Fomo provided a "tangible increase" in key metrics. Performance has improved since adopting social proof.

The Crystal Elephant's experience highlights how e-commerce brands can creatively leverage social proof to influence customers. Their real-world success demonstrates Fomo's value across diverse industries.

From tackling initial hurdles to propelling business growth, The Crystal Elephant's Fomo journey exhibits the immense power of social proof. Their story encourages online businesses to explore this marketing strategy.