How Teddy Lane increased their sales by 10% by displaying social proof notifications with Fomo

High abandonment rates plague new e-commerce stores, made worse with low checkout conversion too. This was the problem luxury nail accessory brand Teddy Lane faced after launching. Despite the interest, few visitors became buyers. To tackle these challenges, Teddy Lane implemented Fomo's real-time social proof notifications. Showcasing recent peer purchases and activity led to a 10% increase in Teddy Lane's checkout rate. With effective social proof, Teddy Lane motivated more visitors to complete transactions and fueled their emerging brand's growth.

About Teddy Lane

Teddy Lane is a premium fashion accessory brand specializing in the very best in luxury fashion nails.

It was founded on the shores of New Zealand by mother and daughter duo Sandra and Lauren Banks. 

These two stylish women identified a lack of premium, reusable manicure products for the everyday woman that were affordable, so they set out to deliver a solution themselves.

“Our designs are based on the latest international fashion trends and designed for everyday women. With a large extensive range of nail designs worldwide, available in a reusable instant manicure, Teddy Lane provides the ultimate solution to our customer’s nail addiction.”

Challenges

However, as an emerging brand, Teddy Lane dealt with two critical conversion challenges

• High shopping cart abandonment rates limited revenue 
• Low click-to-checkout rate that restricted growth.

Together, these hurdles prevented Teddy Lane from scaling efficiently. They needed solutions to complete more transactions and boost checkout rates.

Reason to choose Fomo

To overcome these challenges, Teddy Lane chose Fomo for its ability to deliver onsite social proof notifications. They came across Fomo’s easy Shopify integration while exploring conversion optimization tools.

They were especially impressed by features that showcase recent customer activity, including purchases and items selling out. This helped create urgency and motivate more shoppers to convert.

The fast setup was another highlight. No coding required. As one founder put it, hiring someone for a part-time coding job just to install a tool was the last thing they wanted. Having social proof live across the site without extra effort made Fomo an easy choice.

Implementation

Integrating Fomo's notifications allowed Teddy Lane to broadcast recent purchases, stock selling out, and other website activity in real time. Alerts like "Jane in LA just bought the Classic Kit" conveyed social proof.

Strategically placing these notifications reduced cart abandonment by revealing popularity and activity. The social proof motivated visitors to complete transactions. 

With its modern, sleek design, Fomo blended seamlessly with Teddy Lane's brand style. The proof-based messaging fits naturally throughout the shopping experience.

Results

Fomo increased Teddy Lane's checkout rate by 10% by dynamically displaying social proof onsite to motivate purchases. More visitors converted to customers.

Fomo also boosted Teddy Lane's overall conversion rates by encouraging more customers to finalize transactions. Revenue grew.

For Teddy Lane, Fomo delivered on its promise to engage shoppers and drive sales by leveraging FOMO. The results prove social proof’s immense value.

Impact

Teddy Lane said brands should "take advantage of Fomo to improve closing rates." For them, Fomo became a revenue driver.

The founder noted Fomo provided a "boost in conversion rates" since installing it just 6 months prior. Key metrics improved swiftly.

Teddy Lane's experience highlights how e-commerce brands can creatively leverage social proof to influence customers. Their real-world success demonstrates Fomo's versatility and value. 

From tackling initial struggles to propelling business growth, Teddy Lane's Fomo journey spotlights the marketing superpower of social proof. Their story encourages online businesses to explore this underutilized strategy.