How SingleSwag increased their sales by $100k by displaying social proof notifications with Fomo

Imagine you’ve scaled your e-commerce business to a milestone of $1 million, and you see a rise in cart abandonments. So you try to spend more on paid advertising to bring traffic and with the hopes of retaining them, but again, no results.

This ain’t less than any horror story for any e-commerce brand that’s growing both in terms of audience and revenue. But this was the reality of SingleSwag once it reached $1 million. 

Understand how Fomo helped them gain over $100k in sales directly through Fomo.

About SingleSwag

SinglesSwag is a Florida-based service offering monthly subscription boxes. These boxes feature women’s lifestyle products in various categories, such as beauty and cosmetics, fashion accessories and more. SinglesSwag is the first and largest monthly subscription box that is designed specifically for singles.

“SinglesSwag has been ranked three times on the Inc. 5000 list of the fastest growing companies in America, including #181 in 2020. Headquartered in Boca Raton, FL, we have shipped more than 2.5 million boxes to 300,000+ subscribers in over 30 countries.”

Challenges

Founded in 2017, SinglesSwag aims to empower and inspire its target demographic by providing personalized products to delight them. However, as SinglesSwag experienced rapid growth, exceeding $1 million in monthly revenue, they began facing some struggles. 

• Increasing abandonment cart rate- With its growth, SinglesSwag saw increased rates of abandoned shopping carts. This hindered the company's ability to convert interested visitors into paying subscribers. Abandoned carts restricted revenue potential and prevented scalable growth.

• Limited profitability - Additionally, SinglesSwag relied heavily on advertising spending to drive traffic while lacking optimization for organic conversions. This excessive ad spend limited profitability. Together, these blocks constrained revenue and SinglesSwag needed solutions to recover abandoned carts and increase organic conversions.

Reason to choose Fomo

To take on these challenges, SinglesSwag adopted Fomo for its ability to build social proof and urgency onsite.  SinglesSwag loved Fomo's capability to highlight peer purchasing behavior and activity. This aligned with the brand’s goals to engage its audience.

Beyond features, SinglesSwag valued Fomo's quick and easy implementation. With minimal technical skills needed, they could implement Fomo quickly.

Implementation

SinglesSwag added Fomo's social proof notifications to showcase recent purchases and activity on their website. Notifications like "Jane from Miami bought the Self-Care Box" built FOMO by revealing what other customers were buying. Strategically placed at key conversion points, the notifications communicated urgency and credibility, encouraging more sales. Overall, the social proof notifications effectively increased credibility and drove more conversions for SinglesSwag.

Results

By implementing the right strategy, Fomo decreased SinglesSwag's abandoned cart rates by motivating visitors to complete their checkouts. Conversions and revenue rose as more subscribers finished transactions.

Fomo also increased organic website traffic and conversions without relying heavily on advertising spend. SinglesSwag's marketing costs went down as Fomo improved organic performance. With Fomo's social proof, SinglesSwag boosted conversions and organic traffic, which are critical growth drivers for scaling its rapidly expanding subscription box business.

Impact? 

SinglesSwag increased revenue since using Fomo without increasing our ad budget. This demonstrated Fomo's value in improving key metrics like revenue and profitability through conversions. For them, Fomo delivered on its promise to leverage the power of social proof.

SinglesSwag's journey proves social proof's ability to capture attention and motivate action. Their real-world results exhibit why e-commerce brands turn to Fomo to convert, retain, and scale. From overcoming such hurdles, SinglesSwag's story focuses on how social proof tools like Fomo can drive growth for e-commerce businesses.