How Mark&vy increased their conversion rates by 146% by displaying social proof notifications with Fomo

You’ve a great website and products, but the moment someone lands on your website, they don’t take any actions or check out any products. It's not an idle scenario for any e-commerce owner.  Mark&vy, a Vietnam-based e-commerce store, faced this issue and learned how they solved it with Fomo.

About Mark&vy

Mark&vy, based in Ho Chi Minh City, Vietnam, specializes in creating made-to-measure traditional Vietnamese Ao Dài dresses.

Ao dài is a traditional Vietnamese fashion item worn by men and women, although most commonly by women. Besides suits and dresses nowadays, men and women can also wear áo dài on formal occasions

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Challenges

Mark&vy, based in Ho Chi Minh City, Vietnam, specializes in creating made-to-measure traditional Vietnamese Ao Dài dresses. With a goal of popularizing this iconic fashion globally, Mark&vy handcrafts each dress with high-quality fabrics and detailed customization options.

However, as an emerging brand, Mark&vy dealt with one critical challenge—high website bounce rate hindered conversions

This prevented Mark&vy from achieving their global growth goals and generating needed revenue. They required solutions to boost on-site conversions and improve workflow efficiency.

Reason to choose Fomo

Mark and Vy discovered Fomo on the Shopify App Store. The positive reviews and intuitive setup process appealed to them. These factors convinced the couple that Fomo could help address their online conversion challenges.

After signing up for a free trial, Mark and Vy quickly set up Fomo on their store. The integration was seamless. Within days, they noticed increased engagement and conversions from Fomo's social proof notifications. The app's ability to leverage FOMO proved effective. Mark and Vy were pleased to find a simple yet powerful solution to boost their Shopify store's metrics.

Solution

To address its conversion struggle, Mark&vy added Fomo for its ability to display social proof notifications onsite. They discovered Fomo's easy-to-implement tool through the Shopify App Store. 

Mark&vy loved Fomo's capability to showcase real-time user activity like recent purchases, stock selling out, and pageviews. This proof of credibility and demand could decrease bounce rates.

The founder also appreciated Fomo's quick setup with no advanced technical skills required.

Implementation

Implementing Fomo's notifications helped Mark&vy to broadcast recent purchases, new followers, and website activity. Alerts like "Jane in New York just bought an Ao Dai dress" conveyed social proof.

Strategically placing these notifications motivated potential customers to convert by revealing peer purchases. Fomo's real-time activity feeds also built urgency to take action before missing out.

With its modern design, Fomo seamlessly integrated with Mark&vy's brand style. The social proof notifications fit naturally on-site without disruption.

Results

Mark&vy shared they saw a "227% increase in add-to-cart events" with Fomo, showcasing its impact further down the sales funnel as well. The founder noted: "I definitely recommend Fomo. It works!" For them, the platform drove tangible improvements in both conversions and average order value.

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Impact

Fomo decreased Mark&vy's bounce rate by showing proof of credibility before visitors left the website. Conversions increased 146% and an increase in add to carts events by within just 4 months of using social proof notifications with Fomo

For Mark&vy, Fomo delivered on its promise - leveraging social proof to engage customers and motivate purchases. The results exhibit Fomo's value for unique handmade brands. Mark&vy's experience highlights how e-commerce brands can leverage social proof to build credibility and urgency at key points in the buyer's journey. 

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