How GUNAS increased their sales by 20% by displaying social proof notifications with Fomo

Low checkout conversion rates can hamper any e-commerce store's success. This was the problem GUNAS's co-founder Sugandh faced when launching her ethical fashion brand. 

Despite growing demand for vegan leather products, GUNAS struggled to convert site visitors into customers. 

To tackle this issue, GUNAS took action by implementing Fomo's real-time social proof notifications. And they saw a growth of 20% in sales for GUNAS. Learn how they could achieve it in this blog.

About GUNAS

GUNAS is a luxury vegan leather brand that creates high-quality vegan handbags, shoes, clean beauty products, and many other accessories.

GUNAS was established in 2009 to raise awareness of the animal abuse, environmental detriments, and health impacts of manufacturing leather products. GUNAS’ primary goal has always been to explore sustainable materials and ethical production of fashion products.

“Our products are free of any animal ingredients or animal-derived ingredients. We are the first and only vegan bag brand in the US to hold exclusive rights to Mulbtex, a 100% eco-friendly material made with mulberry plant leaves. All of our products are made ethically in a sweatshop-free environment.”

Challenges 

As an ethical fashion brand, GUNAS faced competition in the vegan leather space as it kept growing. It faced hurdles in differentiating itself and gaining market share globally. 

Challenges like these restricted GUNAS’ growth and threatened their mission of driving change through ethical products. They needed solutions to stand out, boost engagement, and lower costs.

Reason to choose Fomo 

GUNAS added Fomo to show real-time notifications about what other visitors were doing. The founder learned about Fomo while looking into ways to improve their Shopify store. GUNAS liked that Fomo could highlight recent activity like purchases and sold-out items. This created FOMO and showed popularity among shoppers.

The founder also liked Fomo's quick and easy setup that didn't need advanced skills. GUNAS could quickly add social proof everywhere on its online store.

Implementation

Implementing Fomo’s notifications allowed GUNAS to broadcast recent purchases, stock selling out, and followers in real time. Alerts like “Jane in LA just bought the Iconic Tote” conveyed social proof.

Strategically placing these notifications motivated potential customers to convert by revealing others buying the same products. The sense of urgency also reduced cart abandonment.

With its sleek design, Fomo integrated seamlessly with GUNAS’ luxury brand style. The social proof fits naturally throughout the shopping experience.

Results

Fomo successfully increased GUNAS’ sales by 20% by dynamically displaying social proof onsite to motivate purchases. Conversions improved. It also decreased GUNAS’ digital customer acquisition costs by boosting organic traffic and engagement. Improved efficiency fueled growth.

Impact

GUNAS shared that the “social proof element has been invaluable for our store.” Fomo helped them to stand out by highlighting popularity and activity. The founder noted that Fomo is a “great app” they have used for years. The platform drove consistent improvements in key metrics like conversions and revenue for them.

GUNAS’ experience demonstrates how e-commerce brands can leverage social proof at strategic touchpoints to motivate action. Their success story proves that innovative tools like Fomo provide what conventional marketing alone cannot.

From tackling initial obstacles to achieving global growth goals, GUNAS’ journey with Fomo spotlights the immense power of social proof - especially for mission-driven brands looking to drive real change through business.